Jasmine
Branding & Web Design for a Local Restaurant in the UK
Role: Brand Designer, Web Designer, Graphic Designer
Timeline: 2 months
Platform: Website, Branding Kit
Read Time: 5 mins
OVERVIEW
Jasmine Asia, a new Asian cuisine restaurant in Beverley, UK, needed a standout branding and online presence to attract and engage customers. The goal was to create a stunning and user-friendly website that captured the essence of the restaurant's brand and offered a great user experience. Additionally, the project included developing a cohesive brand identity through graphic design.
CONCLUSION
The final design hit all the right notes and exceeded the client’s expectations. Here’s what we achieved:
Increased Engagement: The attractive design and interactive elements led to more user engagement and longer visits. The website receives a consistent 3000+ visits per month, from which 1/8 of the visits reaches the contact page.
Positive Feedback: Both the client and users loved the website for its look, cultural authenticity, and ease of use.
Overall, the project was a big success, showing how important a well-researched and user-focused design approach is in creating a strong online presence for a restaurant. On a personal note, I realize the difficulty balancing the customers and clients needs in design. As well as the importance of scalable design for start-up businesses.