Jasmine
End-to-End Branding Driving a 4.8★ Top-10 Restaurant Launch
Role: Brand Designer, Web Designer, Graphic Designer
Timeline: 2 months
Platform: Website, Branding Kit
Read Time: 5 mins
OVERVIEW
Jasmine is a local restaurant in the UK that approached me with an urgent branding request. The project included a complete brand identity, website design, and supporting assets such as brochures, menus, and business cards. Following the launch, the restaurant successfully opened to the public and has since achieved a 4.8-star rating on Google, ranking among the top 10 local restaurants in the area.
CONCLUSION
The final design hit all the right notes and exceeded the client’s expectations. Here’s what we achieved:
Increased Engagement: The attractive design and interactive elements led to more user engagement and longer visits. The website receives a consistent 3000+ visits per month, from which 1/8 of the visits reaches the contact page.
Positive Feedback: Both the client and users loved the website for its look, cultural authenticity, and ease of use.
Overall, the project was a big success, showing how important a well-researched and user-focused design approach is in creating a strong online presence for a restaurant. On a personal note, I realize the difficulty balancing the customers and clients needs in design. As well as the importance of scalable design for start-up businesses.